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NEW YORK SmartMoney is using ShopText technology to bridge the gaps between print, online and mobile with Text4More, a sponsored program that lets readers text to get additional information from the magazine.
Seeking to bring interactivity to print, publishers of late have been dabbling with technology that lets readers shop from their pages by texting keywords that are printed on pages. For example, some Hearst titles have worked with ShopText to let readers buy products, request samples and enter sweepstakes via text messages.
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