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The Super Bowl is a shoot-out between the NFL’s two best teams, but only slightly more than half of the game’s viewers will be watching for the football, according to a new report from Lightspeed Research, a unit of WPP’s Kantar.
The report, based on a survey of 2,000 online respondents earlier this month, found that nearly as many viewers will be watching for the ads, the halftime show or “just for the fun of it.”
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