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As linear ratings continue to plummet throughout the industry, Pop network is heading into the upfront with an intriguing proposition for buyers: One-third of its audience is watching more linear TV than ever before.
Much of that additional TV viewing is occurring on Pop itself, which has now seen five years of consecutive growth in total viewers. In the most recent quarter, its target demo of women 25-54 saw year-over-year growth of 13 percent in total day ratings, while the adults 25-54 demo jumped 8 percent in total day.
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