Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
New research from Ipsos and Telemundo indicates a lack of familiarity with the details of the 2010 Census among U.S. Hispanics despite numerous efforts to publicize this year’s population count to the fast-growing minority group.
The research is based on the first of a continuing series of surveys that Ipsos and Telemundo will jointly conduct under a new partnership to monitor Hispanics’ opinions and attitudes on a variety of topics, the companies said.
The survey found that the proportion of those who have never heard of the Census is slightly higher among Hispanics than it is among the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in