Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Collective Brands has begun a review for the media portion of its estimated $95 million ad account after splitting with WPP Group’s Mediaedge:cia, the client said today.
Collective’s brands include Payless ShoeSource, Stride-Rite, Keds and Sperry. The client spent $95 million in measured media in 2006 and $85 million in the first 11 months of 2007, according to Nielsen Monitor-Plus. Creative duties on the brands, handled by various shops, are not in play, the client said.
New
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in