As Viacom and CBS announce plans to (re)merge, Adweek TV guru Jason Lynch is back on the podcast to tell us what this (and other big TV announcements in recent weeks) means for the future of streaming, including the big broadcast networks’ message about Netflix. We also look at the winners in this year’s Adweek Project Isaac Awards, honoring inventive marketing.
This week’s Adweek panel is:
• Kimeko McCoy, social editor
• Jason Lynch, TV/media editor
• Lisa Lacy, retail reporter
• David Griner, creative and innovation editor