NBCUniversal first raised the curtain on its OnePlatform ad offering in January and in May gave advertisers a virtual run-down of its plan to sell internationally across both NBCUniversal and U.K. broadcaster Sky. Now the company has tapped the executives who will lead a global advertising team aimed at further strengthening OnePlatform’s international business reach.
Today, the Comcast-owned broadcaster announced three appointments who will lead the global advertising and partnerships team that will work with brands looking to plan globally across inventory from both NBCUniversal and Sky.
KC Sullivan, the former president and managing director of CNBC International, will serve as president and managing director of the division and will lead the newly formed One Platform global advertising and partnerships team. Sullivan will report directly to NBCUniversal chairman Linda Yaccarino and will work in tandem with Sky chief business officer Patrick Béhar.
Andrew Mortimer, formerly Sky UK Media’s director of client strategy, will take on the role as svp of global partnerships, heading up NBCUniversal + Sky’s global partnerships team, which will service international brands looking to plan their media spend globally across both NBCUniversal and Sky audiences. Mortimer will report to Sullivan and Béhar.
Also reporting to Sullivan is Max Raven, the former svp of CNBC International’s commercial agency Catalyst. Raven, who will now lead advertising and partnerships for global news, will be tasked with overseeing all advertising and partnership efforts across the news brand, as well as future global news offerings from NBCUniversal and Sky division. He will also be responsible for expanding Catalyst’s business with agencies.
All three appointments will work closely with Krishan Bhatia, the head of business operations and strategy for NBCUniversal.
The appointments come as NBCUniversal looks to strengthen its OnePlatform offering in a rocky marketing landscape that has been significantly upended due to the economic effects of the pandemic. The new global division is only one piece of the puzzle as NBCUniversal looks to build out a one-stop-shop for its linear and digital inventory. The company has also rolled out a number of measurement and optimization tools aimed at making OnePlatform more appealing to advertisers.