NBC Stars Tell Adweek Why Brands Should Advertise on Their Shows

We hit the red carpet at the NBC upfront

Video/Editor: Nick Gardner

While NBC executives were pitching their new slate of shows to advertisers Monday at New York’s Radio City Music Hall, many of the network’s stars were a few blocks away on the red carpet at the Four Seasons Hotel. Adweek caught up with more than two dozen of NBC’s biggest prime-time stars and asked them why advertisers should buy in to their shows.

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