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LOS ANGELES The nation’s largest in-cinema digital advertising chain, National CineMedia, today said cinema ad revenue increased despite a weak fourth-quarter box office nationwide.
The company reported that ad revenue grew 42.7 percent in Q4 to $85.6 million over the comparable period in 2006. For the year, NCN’s revenue grew 24 percent revenue to $310 million. (CPM advertising rates improved 1.6 percent in 2007.)
Local ad revenue was particularly robust, showing a 21.2 percent bump year-over-year, even though theater attendance flagged.
CEO Kurt Hall said any downturn was offset by a shift in media spending to digital platforms (like in-cinema networks).
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