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Key Insights:
- Magna projects ad spend will stabilize in the second half before a modest 2021 recovery.
- Political ad spend will help buoy overall ad revenues, while the postponed Olympics will generate millions in incremental ad revenue next year.
The ongoing Covid-19 pandemic and its effects on the advertising industry will both go down in history. In the second quarter of the year, national television advertising saw revenues drop 30%, its worst quarter ever, and linear media ad sales were down by a whopping 38% in the quarter, according to a new U.S.
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