Infographic: the Best Parts of Last Year’s Upfronts

Attendees weigh in on what worked ahead of this year’s presentations

As we approach this year's upfront presentations, it's a good time to look back to 2014 to see which approaches were most successful, how advertisers responded to the market outlook at that time, and which media brands' events were "must-attend" for marketers and agency execs.

Research firm Advertiser Perceptions conducted a survey of more than 300 individuals who attended the 2014 Upfronts/NewFronts, and who are involved in advertising spending decisions for cable/broadcast TV at TV groups planning to spend at least $2 million in next 12 months for advertising. Here's what those marketers, agency execs and planners had to say about last year's presentations. 

Infographic: Carlos Monteiro

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