Hulu and Amazon Prime Video Are Gaining on Netflix in the Streaming Wars

Competitors are taking some of the market

Netflix is still king of the streaming world in the U.S., but its dominance is expected to slip slightly as competitors like Hulu and Amazon Prime Video take on more market share and new services enter the streaming space, according to a new forecast from the research firm eMarketer.

By the end of 2019, 158.8 million viewers are expected to watch Netflix programming, according to the firm, with the streaming service posting continued growth. Nonetheless, it’s expected that Netflix will reach 87% of the overall streaming viewers, compared to the 90% share it captured five years prior.

Netflix’s

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