Here’s How the IAB’s NewFronts Work

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Editor: Breana Mallamaci
Headshot of Chris Ariens

Like so many things this year, the 2020 Digital Content NewFronts are going to look different.

The biggest change: how they’re produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan, the events are now virtual. Second, also due to the Covid-19 pandemic, the events are being held this week, pushed back from their traditional late April timeframe.

So this is a good time to take a look at just what the NewFronts are and how they came to be. In this episode of How S#it Works, Mark Book, head of content for North America at Digitas, tells us what the Interactive Advertising Bureau’s NewFronts are and how the event works.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.