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An otherwise non-descript building near Times Square was transformed Monday afternoon into a celebration of Ellen DeGeneres’ digital brand.
The Ellen Digital Network, part of the business venture from DeGeneres and Warner Bros.’ Digital Networks, held the event, dubbed the “EllenFronts” to correspond with the same week of the 2018 Digital Content NewFronts.
The network announced new programming, including an untitled digital series with creator Hannah Hart, where she’ll dispense advice to individuals ahead of life’s big events.
DeGeneres was not at the event (though cookies with her face on them were passed around), but content creators Hart and Kalen Allen as well as 11-year-old
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