Here's How to Subscribe to HBO Max

Whether or not you currently have it, accessing the new streaming service can be tricky

HBO Max, the new streaming service from AT&T-owned WarnerMedia, finally arrives tomorrow, coming onto the scene as much of the country remains home, watching television far more than usual due to the ongoing Covid-19 pandemic.

For the company’s big bet on streaming, executives are hopeful that they can scale up fast by using an existing base of HBO subscribers, which totals around 34 million in the U.S., to bolster early numbers. AT&T is encouraging customers to shift their subscriptions over to HBO Max, which costs the same as a standard HBO plan, at $14.99

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