Here Are the Top TV Advertisers of 2014

Includes findings from 23 industries

Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists today.

The best-of list breaks out the most effective marketers across 23 industries and 85 categories, and while there is still a bit of wiggle room this year for campaigns that break in December, it's safe to say that the list is indicative of this year's top performers. Ace Metrix will officially announce the 2014 winners on Jan. 7.

More than half of this year's winners are repeats from 2013, which is a far cry from '12—when only Liberty Mutual made the cut from the previous year.

To make the '14 list, a brand needed to launch five or more campaigns, and each sector includes 80 pieces of creative. Ace Metrix's score measures every national TV ad across 96 categories that debuted in 2014 and is based on attention, likability, information and relevance, desire, watchability component and change.

Check out the top performers by category below.

Clothing and retail

Sportswear dominated the apparel and footwear category this year, which shouldn't be a surprise given that major sporting events the Sochi Olympics, World Cup and Super Bowl all took place this year.

Apparel and footwear

Adidas

Nike

Reebok

Skechers

Under Armour

Retail

Best Buy

Hallmark

Home Depot

Lowe’s

Petco

Automotive

Even though a number of automakers have pulled out of the upcoming Super Bowl, car brands still bulked up on ads in 2014.

Within the luxury section, Mercedes-Benz scored on Ace Metrix's list this year, similar to other recent findings from Phoenix Marketing International.

Luxury

Audi

BMW

Buick

Mercedes-Benz

Volvo

Non-luxury

Ford

Jeep

Mazda

Nissan

Subaru

Beverages

Starbucks makes its first appearance on this year's non-alcoholic list, driven by the launch of its first global brand campaign. Dunkin' Donuts and International Delight are on the list for the second time this year, but interestingly, no soda brands are included.

Within beer, Coors, Stella Artois and Redd's are new this year, while Budweiser and Samuel Adams make repeat appearances.

Beer

Budweiser

Coors

Redd’s

Samuel Adams

Stella Artois

Non-alcoholic beverages

Dunkin' Donuts

Gatorade

International Delight

Snapple

Starbucks

Spirits, flavored malts and wine

Bud Light Lime-A-Rita

Jack Daniel's

Pinnacle

Skyy Vodka

Woodford Reserve

Food

Within food, TV staples like Frito-Lay, Mars and General Mills proved to be effective this year. Elsewhere, quick-service is particularly interesting and shows consumers' move away from traditional fast food with Panera Bread on the list. Pizza Hut also made the cut, with its recent rebranding.

Packaged foods

Campbell's

Cheerios

Oscar Mayer

Pillsbury

Quaker Cereals

Restaurants

IHOP

Longhorn Steakhouse

Olive Garden

Outback

TGI Fridays

Candies and snacks

Cheetos

Hershey's

Lay's

M&M's

Snickers

Quick-service restaurants

Baskin-Robbins

Dairy Queen

Panera Bread

Pizza Hut

Taco Bell

Financial services and insurance

The only financial service newcomer to the list this year is LifeLock, while 2013 winner TD Ameritrade makes its second consecutive appearance.

Financial services

Citibank

JP Morgan Chase

LifeLock

TD Ameritrade

Wells Fargo

Insurance

Allstate

Farmers

Liberty Mutual

Nationwide

State Farm

Technology and telecom

While financial service brands remain rooted on the list, four out of the five companies in the software and website category are new this year. Plus, Google grabbed spots on two categories: Software and websites and hardware.

Technology hardware