HBO Spotlights Characters' Mental Health Struggles in 'It's OK' Campaign

Shows depicting mental illness also get disclaimers

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HBO wants its viewers to know that talking about mental health should be normal.

Beginning Oct. 10, which was Mental Health Awareness Day, the premium cable network rolled out a public service announcement and educational materials about mental illness, and added mental health disclaimers before certain programming.

In a video airing on the network and distributed on its social channels, HBO spotlights characters from its shows including Euphoria, Girls, Succession and The Sopranos who struggle with mental health issues.

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