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General Motors is going Hollywood. The carmaker, in partnership with its media agency Starcom and several other media companies, is launching a new syndicated TV series this week.
The new lifestyle program, targeted at men, is titled Inside the Vault, and will debut Feb. 4. It will be hosted by NBC sports analyst Cris Collinsworth, along with Alonzo Bodden of NBC’s Last Comic Standing and Jill Wagner, who currently co-hosts ABC’s Wipeout.
The weekly half-hour program has an initial 10-episode commitment and will feature segments about cars, food, sports, fitness, gadgets and travel.
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