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NEW YORK Parents and families are shifting to a new value system where keeping up with the Joneses is out and teaching the kids about responsible spending is in. Also in, according to a recent report from Starcom and Nickelodeon: putting brands’ feet to the fire and demanding they prove their worth to consumers who increasingly buy generic products in a hunt for deals.
Those are some of the key findings in a joint research effort that explored how the recession has affected family dynamics, relationships to brands and spending patterns.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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