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As Spanish-language TV in the U.S. continues to move away from the sappy storylines of the telenovela, one network is banking on a combination of music, action and romance to grab viewers.
Telemundo, NBCUniversal’s fast-growing Spanish-language network, will debut Guerra de Idolos (War of Idols) tonight. Think Empire, but in Spanish.
The network has landed Ford and Subway as series sponsors to include promotions and bonus content apart from the linear TV show for the highly digitally engaged audience.
“The series’ sponsors will play an instrumental role in telling the unique story of Guerra de Idolos through innovative multiplatform promotions,” said Laura Molen, evp of Lifestyle and Hispanic advertising sales for NBCUniversal.
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