Facebook Nixes Trump Ad With Nazi Symbols; Deutsch LA CCO Fired Over Offensive Email: Friday’s First Things First

Plus, Cream of Wheat and Mrs. Butterworth's review mascots following Aunt Jemima retirement

illustration of donald trump with colorful scribbles over his face and facebook
Facebook removed a Trump post that used Nazi iconography Thursday. Illustration: Amira Lin; Source: Pixabay, Facebook
Headshot of Jess Zafarris

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Facebook Removes Trump Campaign Ads for Including Symbol Used by Nazis

Despite its persistent commitment to inaction on Donald Trump’s posts in the past, Facebook took action against the president’s reelection campaign on Thursday, removing several ads that attacked Antifa using an upside-down red triangle that was used in Nazi Germany to identify communists, trade unionists and other targets of the genocidal regime. The platform recently made it so that users can opt out of political ads, but unlike Twitter, it isn’t banning them outright. Facebook said it removed these ads for violating its policy against organized hate.

Deutsch LA Fires CCO After Offensive Email About Casting Black Talent Resurfaces

Earlier this week, former Deutsch LA employee Kady KamakatĂ© posted an anonymized screenshot of an internal work email from 2015. The email, which KamakatĂ© said was written by someone who had since been promoted to “a very high position,” discusses casting decisions at the agency and includes several racially offensive remarks the race of candidates for the role. On Thursday, Deutsch confirmed that CCO Brett Craig had been fired, and sources with knowledge of the matter say Craig authored it. KamakatĂ© also wrote that her time there was “riddled with incidents like this.”

  • Deutsch isn’t the only agency with an exec whose past has come back to haunt him: After an executive at Venables Bell & Partners apologized for an image of himself in digitized blackface from 2015, the agency said it is committed to addressing systemic racism.

Premium | Why Companies Want Clorox as Much as Consumers Do (If Not More)

In the wake of Covid-19, brands eager to demonstrate their cleanliness to customers are coming out of the woodwork to partner with Clorox. So far the brand is working with United Airlines and Uber, with Clorox providing both products and disinfecting tips, and another partnership with AMC Theaters is likely on the horizon. It’s mutually beneficial as well, with Clorox leveraging the publicly declared trust of other large brands.

However, the continued supply chain problem is putting off other potential partners, as wipes and sprays remain in high demand.

For Adweek Pro Members: As a result, Clorox is adjusting its marketing strategy to work on its reputation rather than promoting products.

Get the insights and intelligence you need to succeed with an Adweek Pro Subscription, providing access to insider reporting, exclusive events and more. 

Mrs. Butterworth’s and Cream of Wheat to Review Mascots and Packaging

More brands are taking a closer look at their racially-charged mascots after PepsiCo’s buzzy announcement that it would retire the Aunt Jemima brand and mascot after 131 years due to its basis in a slavery-era racial stereotype. Uncle Ben’s followed suit shortly after with a nonspecific pledge to revamp its visual identity, and now, cereal brand Cream of Wheat and syrup brand Mrs. Butterworth’s are initiating reviews of their own mascots. Learn why the history of these two brands could prompt changes to their mascots and packaging.

Upfronts Updates

  • ABC has reversed its decision to leave Black-ish off its fall schedule and hold it for mid-season, and will now instead return the series to its lineup. The series addresses many of the issues that have been raised in light of racial justice protests.
  • NBCUniversal is touting the free, ad-supported tier of its new streaming service Peacock ahead of its July debut.
  • Also in NBCU news, the company has tapped the executives who will lead a global advertising team, headed by KC Sullivan, aimed at further strengthening the international business reach of its OnePlatform ad offering.

More of Today’s Top News and Highlights

The Nostalgic and the Weird: Budweiser, Buffalo Wild Wings Roll Out Father’s Day Apparel

Anheuser-Busch has unveiled the Bud Dads Apparel Collection, an assortment of throwback merch including a hat, a button-up jacket, a camp shirt and, of course, a white T-shirt, all bearing the Budweiser logo. It harks back to 1975, when the brand sent reps to beaches in towns like San Diego and Miami to hand out free branded swag.

six polaroids of people posing in leather jacket and t-shirt

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.