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In a bid to secure highly-coveted video advertising dollars, Twitter has been seeking deals with TV networks. Coinciding with the networks' upfronts, the social company reached deals with Fox and ESPN to stream video on Twitter.com and its accompanying apps.
Walt Disney-owned ESPN is expected to showcase its partnership with Twitter at its upfront this morning, The Wall Street Journal reported. ESPN began licensing recaps and highlight reels to Twitter last year. Now the collaboration will expand to include World Cup soccer matches, college football and the X Games.
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