Remotely Produced Emmys Hit Another Record Ratings Low

Adults 18-49 audience plummets 25% from last year's previous all-time drop

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Key Insight:

Sunday’s telecast of the 72nd Primetime Emmy Awards, the first to be produced remotely due to Covid-19, went remarkably smoothly, even though the show’s producers had been bracing for the worst. The ABC ceremony’s ratings, however, were another story: The Emmys lost 25% of its audience from last year in the coveted adults 18-49 demo, falling to a record-low 1.2 rating, and attracted just 6.1

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