Disney+ to Begin Global Rollout on Same Day as US Debut

Streaming service will launch in Canada and the Netherlands on the same day as the U.S.

Disney+ logo on navy and purple with north america and australia maps in the background
The expansion is the first step in the company’s hopes to get Disney+ in most global markets within two years.
Headshot of Kelsey Sutton

Disney’s forthcoming direct-to-consumer streaming service Disney+ will arrive in Canada and the Netherlands on Nov. 12, the same day the company is debuting its streaming service in the U.S., Disney said Monday.

The planned expansion is the first step in the company’s plans to get Disney+ in most global markets within two years of the launch of the anticipated streaming service, the company said. A week later, on Nov. 19, it will be available in Australia and New Zealand.

Disney+ will be on most connected television platforms and devices, including Apple and Google devices, Playstation and Xbox consoles and Roku streaming players. Amazon Fire TV devices are not yet supported.

The monthly cost of the streaming service will be $8.99 in Canada, 6.99 euros per month in the Netherlands, $8.99 in Australia and $9.99 in New Zealand, with cheaper rates for annual subscriptions.  In the U.S., Disney previously announced that the cost of the service will be $6.99 a month.

Earlier this month, Disney announced a $12.99 per month streaming bundle for U.S. customers that will include Disney+, ESPN’s streaming service ESPN+ and an ad-supported version of Hulu. That service will only be available in the U.S., as ESPN+ and Hulu are not available globally.

With a hefty original programming lineup and a deep well of library content, Disney+ represents a major effort from Disney to capitalize on changing consumer behavior and rival the streaming giant Netflix. Disney CEO Bob Iger recently said the service’s roll-out and forthcoming marketing push will be treated “as the most important product the company has launched” in Iger’s tenure as CEO.

Disney isn’t the only traditional media giant readying an entrance into the streaming space within the next year. WarnerMedia’s own subscription service, HBO Max, is set to debut in March 2020, and NBCUniversal is also working on an ad-supported streaming service that hasn’t yet been named. Discovery is also working on building out a subscription product, but details are scarce.

Apple is also working on a subscription television service, AppleTV+, which is slated to appear sometime this fall. Quibi, a well-funded vertical video startup focusing on exclusively mobile phone video, is preparing an April debut.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.