Clamor for Commercial Ratings

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Back in April, MTV, media shop MindShare and its client Unilever co-produced a microseries starring Alicia Keys designed to support the launch of Go Fresh, a new Dove body-wash product. The series, which aired in commercial pods during episodes of MTV

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in