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As CBS continues discussions with Nielsen about a new contract to replace the one that expired on Dec. 31, the network said publicly this morning what it had been saying privately for days: It is at a “contractual impasse” with Nielsen, and could end up working instead with measurement rival Comscore if a new deal cannot be reached.
CBS and Nielsen have been negotiating for six months on a new contract, but failed to come to an agreement before the current one expired on Dec.
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