The usual Super Bowl network rotation order—CBS, Fox and then NBC—is about to be shaken up.
NBC and CBS have agreed to swap their next Super Bowl telecasts, which means that CBS will broadcast Super Bowl LV in 2021, and NBC will air Super Bowl LVI in 2022, Adweek has confirmed.
The move allows NBCUniversal to once again broadcast the Super Bowl and Winter Olympics in the same month—which last year led to the company raking in $1.4 billion in ad revenue in just 22 days between the two big sporting events.
In turn, the move allows CBS to steer clear of having to compete for Super Bowl ad dollars at the same time NBC is lining up Winter Olympics sponsors.
The swap was first reported by the New York Post.
The move means that CBS will get its next big Super Bowl audience and ad revenue bump in just two years, following this year’s Super Bowl LIII telecast.
Hours before kickoff, CBS confirmed that it had sold out of its Super Bowl ad inventory. The network secured between $5.1 million and $5.3 million per 30-second spot for its Super Bowl ads, according to sources close to negotiations. Kantar Media estimated that CBS yielded $382 million in Super Bowl in-game ad revenue.
NBC, meanwhile, will have to wait four years between Super Bowls, but will be able to once again capitalize on the opportunity to work with brands on both big events, as it did last year.
But before either network gets its next Super Bowl turn, the baton has been passed to Fox, which will air Super Bowl LIV on Sunday, Feb. 2, 2020.
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