Broadcasters Used to Worry About Cannibalizing Viewers, but They’re Debuting 64 Shows This Week

Inside ABC, CBS, Fox and NBC’s decision to reembrace a single fall TV premiere week

When the 2018–19 TV season began a year ago, ABC only premiered half of its fall shows during that first week, choosing instead to stagger its fall rollouts over a month.

That decision was made in part to give some breathing room to the seven new shows it was rolling out and also because ABC was committed to airing the American Music Awards during the third week of the season, which would have disrupted its Tuesday schedule.

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This story first appeared in the Sept. 23, 2019, issue of Adweek magazine. Click here to subscribe.