Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Manuel Abud doesn't mind using the "M" word. He does it a lot, actually. The "M" word in this case is for Mexicans.
"We target them because it's good business," said the president and CEO of Azteca America at the network's upfront presentation Monday night.
The event at the Best Buy Theater in Times Square came a day before the two other dominant U.S. Hispanic networks — Univision and Telemundo — throw their annual party for advertisers.
Mexicans, or those of Mexican descent, make up 67 percent of Hispanics in the U.S.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in