Awesomeness’ NewFronts Presentation Focuses on Gen Z, Just Like Its Content Strategy

TV shows, Netflix movies and mom-centric content

Awesomeness' hit show, t@gged, is one of many to be renewed for more seasons, as announced at today's NewFronts presentation. Awesomeness TV
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Since Awesomeness launched five years ago, its goal has been to go wherever Gen Z goes—and that means being on every digital platform and social media space. Its recent study showed that 55 percent of the generation prefers to connect through social networks, and 71 percent stream their favorite shows.

To that end, Awesomeness plans to extend its streaming capabilities to skinny bundles like DirecTV Now, Sling and Playstation Vue, it announced at its NewFronts presentation in New York today. It will join other multichannel networks as well as traditional and cable networks that already provide premium streaming content there.

The MCN also said five of its main series are being renewed: Freakish, which airs on Hulu; Foursome on YouTube Red; Guidance on go90; t@gged on go90, where it was the No. 1 show last season; and The Commute, which won a WGA award, on AwesomenessTV.

The company will also dive deeper into feature films. After the Sundance debut and and wide success of Before I Fall, the new film You Get Me will debut on Netflix on June 16. Starring Bella Thorne (who also stars in Freeform’s new bingeable-show Famous In Love), Nash Grier and other Gen Z favorites, the movie focuses on a dangerous love triangle between high schoolers.

Young families are also top of mind. Awesomeness’ DreamWorksTV channel, home of Junk Drawer Magic and other fun series for kids, has 1.7 billion lifetime views and nearly 3 million subscribers, making it the No. 1 kids entertainment brand on YouTube. (Junk Drawer’s stars livened up the presentation with a few magic tricks.)

On the other end of the spectrum, Awesomeness announced new projects for its millennial mom-focused digital video brand: Awestruck. With monthly video views up 300 percent, Awestruck will air its first scripted series based on the best-selling novel Confess. It will also host a new channel for Destiny’s Child star Kelly Rowland; Awestruck also features creators like GloZell Green, Mario Lopez, Zoe Saldana, plus Nicole Polizzi and Jennifer Farley of MTV’s Jersey Shore fame.

The presentation noted that storylines about moms have been popular in the last year, with mainstream hits like Catastrophe, Big Little Lies, Bad Moms and Gilmore Girls.

Awesomeness reps said their latest partnerships illustrate how they can work with brands in the future. An original series called This Is Summer centers on high schoolers in their last summer before college—songs and music videos from the series will be available on Spotify and in Hollister stores, and stars of the show will model for the clothing company.

“We have a built-in, tuned-in audience and can offer brands a safe environment,” said Paul Kelly, chief partnerships officer for Awesomeness.

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.