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AMC Networks has revamped its upfront strategy a couple times in the past several weeks, after the COVID-19 pandemic forced the cancellation of its event last month.
Now the company is rolling out Upfront Connect, an online sales hub to assist buyers that includes The Screening Room—with full seasons of AMC Networks programming and first looks at upcoming original shows—and access to the company’s new branded content studio, The Content Room.
Additionally, AMC Networks is now offering The Content Room’s creative and production capabilities for free to any brand that signs on during this uncertain period, as everyone is sheltering in place and many clients are looking to change their brand messaging as a result of COVID-19.
The Upfront Connect site includes information on yearlong creative solutions, programming calendars and the company’s advanced advertising capabilities.
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