After Dominating YouTube, James Corden Is Setting His Sights on Snapchat, With a New Original Series

His show will debut on the platform this fall

James Corden and Late Late Show bandleader Reggie Watts will make appearances on the new Snapchat show. Terence Patrick/CBS
Headshot of Jason Lynch

James Corden has spent the past two years dominating YouTube with his Carpool Karaoke segments. Now the late-night host is ready to tackle another digital platform: Snapchat.

The Late Late Show host is partnering with Snap Inc. to create a new digital series for Snapchat’s Discover platform, which will debut this fall.

The new series, James Corden’s Next James Corden, will be a fictional reality competition show in which Corden will search for a fresh face to replace him as Late Late Show host. (No, Corden isn’t actually leaving anytime soon.)

Corden will star in the series, which will include appearances from Late Late Show band leader Reggie Watts and others. The show will be shot vertically for mobile viewing, as is the case with all Snapchat content.

The host’s participation in the Snapchat show is notable, as Corden is taking more of a backseat role for the other two Late Late Show spinoff series in the works: Carpool Karaoke, which will air on Apple Music later this year and feature a different celeb pairing each episode (Corden will only appear in one of the 16 episodes), and Drop the Mic, which is headed for TBS next season and will be hosted by Method Man and Hailey Baldwin.

Beyond its Corden deal, Snapchat has several other new shows in the works, including two new genres for the platform: NBC News will produce the first daily news show for Snapchat, while Turner and Conan O’Brien’s Team Coco are developing the first animated comedy show.

Earlier this month, Scripps Networks Interactive announced plans to produce shows from HGTV and Food Network for Snapchat.

Over the past year, Snap has partnered with almost all major media companies to create exclusive, original content—usually between four and five minutes and shot vertically for the platform—for Snapchat.

The company now has content deals with Discovery Communications, which will be producing a new series that reimagines Shark Week, as well as Vice Media, A+E Networks, BBC Worldwide, Turner, Disney-ABC Television Group, Viacom and NBCUniversal.

Currently, Snapchat averages one show airing per day, but by the end of the year, it plans to expand that number to three shows per day, with genres including news, comedy, scripted drama, animation and documentaries.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.