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A&E has a smash viral video on its hands thanks to the gold pants and retro dance moves of rapper MC Hammer.
The network, as part of an extensive digital promotional effort for its upcoming reality series Hammertime, commissioned a group of 60 amateur performers to create a dance version of a flash mob. The group entered a Los Angeles clothing store on Sunset Boulevard, collectively donned Hammer-inspired pairs of gold baggy pants, and performed the rapper’s unique set of horizontal moves to the tune of his 1990 hit “U Can’t Touch This” — all before a group of somewhat startled shoppers.
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