Addicted to Lifetime Movies? Now There’s an App For That

A+E Networks launches its first SVOD service

If you've got $4 and an unabashed love of Lifetime movies, this might be the best day since Flowers in the Attic premiered last year. 

A+E Networks has launched its first SVOD service, Lifetime Movie Club, aimed at fans of Lifetime's famous—and sometimes infamous—films. For $3.99 per month (after a seven-day free trial), subscribers will have access to a rotating library featuring more than 30 current and past Lifetime Movies, all of them ad-free.

While Lifetime Movie Club does not require a cable subscription, the app will be available exclusively for iPhone, iPad and iPod touch users at launch. Customers will need an iTunes account to download the app.

Lifetime Movie Club's initial offerings include films like Flowers in the Attic, The Trip to Bountiful and Too Young to Marry, with at least four new titles being rotated in each week. Each month will also feature new curated playlists, starting with "Summer Lovin'," which includes Sex & the Single Mom and One Hot Summer.  

The company created the SVOD service as part of the 25th anniversary of its Lifetime movies franchise. It follows OTT offerings earlier this year from HBO and CBS, with Showtime's streaming service set to arrive by next week. Unlike those services, however, Lifetime Movie Club subscribers will not have access for a broader range of content on Lifetime or LMN (formerly Lifetime Movie Network), only the 30 or so movies that are on the app at any moment. 

Now for the most important question: Will Tori Spelling's iconic 1996 Lifetime movie—Mother, May I Sleep With Danger?—be available as part of the service? Alas, the film is not among Lifetime Movie Club's current titles, though a rep said it might be added in the future.

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