Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Yet another big media company is teaming up with Snapchat in a bid to reach millennials.
This time, it's Disney-ABC Television Group, which is partnering with Snap Inc. to produce original series for the platform. The first show out out of the gate is Watch Party: The Bachelor, which debuts Tuesday, Jan. 3, the morning after The Bachelor's 21st season premiere on ABC.
Watch Party will feature a rotating group of celebs, comedians, Bachelor superfans and past Bachelor and Bachelorette personalities as they watch and joke about the most recent Bachelor episode.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in