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As social media continues to become part of consumers’ everyday lives, agencies and clients will have to reorganize themselves to accommodate that trend or risk being cut out of the conversation.
That was the broad conclusion of a late afternoon panel yesterday at the American Association of Advertising Agencies’ Transformation Conference in San Francisco, which keyed on social media’s rapid transformation.
“Innovation [in the social media] needs to be part of your culture,” said Ian Schafer, CEO of Deep Focus.
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