WestJet Brand Marketing WestJet Helps Wildfire Victims for Its Annual Christmas Miracle On May 3 of this year a wildfire made its way through Fort McMurray, Alberta, Canada demolishing over 2,400 homes. Brand Marketing This Canadian Airline Wants You to Help It Complete 12,000 Miracles in 24 Hours Over the past four years, WestJet has used its Christmas campaign to surprise and delight Creativity Grab a Tissue and Watch How WestJet Created a Christmas Miracle for Struggling Families WestJet does the holidays right. Last year, the Canadian airline surprised its passengers with gifts at the baggage carousel; a lovely spot and a tearjerker for sure. Now WestJet has me sniffling yet again, this time with surprises for residents of a village in the Dominican Republic. Families sit in a blue sleigh, talking to Santa via video chat, telling him what they want for Christmas. WestJet employees then race to buy gifts (locally!), and present them at a party on the beach (with snow). This time, the gifts aren't just flat-screen TVs and cameras; they also include practical and much-needed items like a washing machine, a motorcycle engine and a horse—enabling locals in the community of Nuevo Renacer to provide for their families. WestJet even built a small playground for the local children to use long after the visit was over. Brand Marketing Ad of the Day: WestJet Surprises a Hardworking Dad With the Sweetest Gift for Father’s Day Even on Father's Day, advertising has plenty of fun at Dad's expense. But Canadian airline WestJet has just raised the bar with a Father's Day ad that captures everything we admire about fathers: their courage, their sacrifice, and how we desperately need them. Digital Obscure Discount Canadian Airline Wins Christmas on YouTube Elaborate stunts have become a marketing staple on YouTube. So it stood to reason that some brand would plans something holiday themed that would take off this year. Brand Marketing Adweek’s Top 5 Commercials of the Week Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer. Three of our picks this week are holiday spots. The other two are incredible as well—one features Ed Norton on a wild 90-second adventure, while the other, from Pantene, makes a strong statement about sexism. Brand Marketing Ad of the Day: Santa Visits Canada First for Airline’s Lovely Christmas Miracle Canadian airline WestJet played Santa to a couple hundred travelers recently, and the result was heartwarming and tear-jerking.