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YouTube Builds ‘Little Haikus of Video’ With New 6-Second Mobile Ads

Digital

As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content.

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Google Bringing TrueView Ads to Apps, Games

Digital

Seventy percent of YouTube’s in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees

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Is This the Most Important Person in Advertising?

Brand Marketing

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the company’s advertising business into a $43.7 billion revenue stream as of last year. EMarketer projects that Google accounts for better than 41 percent of total digital ad revenue in the U.S.

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Are Views From YouTube’s TrueView Ads True Views?

Digital

YouTube channel rankings are fast becoming the newest obsession among the Web video crowd. And while those rankings have brought a lot of excitement to the burgeoning medium, they’re also causing plenty of angst, with some grumbling that the views game is rigged.