Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
Dunder Mifflin’s Super Bowl Spot Wages ‘Paper War’
Dunder Mifflin released its Super Bowl spot called "Paper War" online Thursday night, ending a crowdsourcing contest and awarding Freddy Rabbath of Tallahassee, Fla., $15,000 for creating the winning ad.
Investors to Tongal, Convertro: Happy New Year!
Performance Marketing
The cash-happy investor days appear to have ended with the close of 2012, so tech startups of every stripe are currently pressing the flesh and locking down lunches with people [...]