5 Great Snapchat Ideas for Big Brands

Best-of concepts from 583 social creatives


Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly pitched campaign concepts, and the 10 most-mentioned brands were (in this order): Facebook, Starbucks, Apple, Coca-Cola, McDonald's, Twitter, Doritos, Google, Lego and Nike.

For the uninitiated, Snapchat, with more than 8 million users, is an increasingly popular app among millennials that lets users send photos and videos—sometimes for sexting—that disappear after moments. 

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