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This Popular Vlogger Died in a Shocking Car Crash Live on YouTube. Or Did She?

Creativity

You're watching your favorite beauty vlogger broadcast live as she drives her car around town. She looks away from the road to check her phone and read questions from fans. [...]

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This Darkly Clever Billboard for a Funeral Home Leaves Toronto Motorists Aghast

Brand Marketing

This billboard, which went up this week next to the Gardiner Expressway in Toronto, is provocative in the extreme—blatantly urging drivers to text and drive as a way of drumming [...]

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Sprint Turned a Wrecked Car Into a Mangled Emoji for This ‘Don’t Text and Drive’ Sculpture

Creativity

April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday. Titled "The Last Emoji," it [...]

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This Agency Filmed I-95 in Florida for 20 Minutes and Singled Out Every Distracted Driver

Creativity

Distracted driving is a serious problem. But while the stats are staggering—3,100 dead and 424,000 injured in crashes involving distracted drivers in the U.S. in 2013—they remain just numbers, without [...]

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This Drunk-Driving Cabbie Angers His Passengers in a PSA With a Powerful Twist Ending

Creativity

Would you tolerate your cab driver drinking and driving? The passengers in MullenLowe's new hidden-camera PSA for the Safe Roads Alliance certainly don't. From the moment they see their cabbie [...]

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Roadkill Raps in This Insane Road-Safety PSA That’s Selling Something Else, Too

Creativity

What do wiper blades have to do with the safety of your state's wild animals? Why does the Humane Society care about windshields in the first place? And how does [...]