Pinterest Launches Auction-Based Pricing to Take on Google’s Ad Business
Performance Marketing
Pinterest is out to prove that it's a performance-driven advertising platform that can compete head-to-head with Google.
Hey Retailers, Pinterest Just Got a Whole Lot More Shoppable
Performance Marketing
Instagrammers aren't the only social media users who are going to see new shopping options after Pinterest just showed off its Buyable Pins.
Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins
Performance Marketing
Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated.
Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads
Performance Marketing
Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech [...]
Here Are the 10 Most Innovative Digital Ad Products of 2014
Performance Marketing
It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become [...]
Pinterest Hires the Man Behind Axe Marketing at Unilever
Performance Marketing
Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with [...]