What Are Customers Really Worth? Turning the ‘Customer Data’ Concept Into Something Meaningful
Performance Marketing
What's the value of customer data? What is its value to our political aspirants, a value measured by many different and often conflicting metrics, not least of which is the [...]
Top 10 Commercials of the Week
Brand Marketing
This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway. Many of the hundreds [...]
Top 10 Commercials of the Week: Aug. 10-17
Brand Marketing
Analysis: Presidential Campaigns in Need of a Brand-Aid
Brand Marketing
Neither presidential candidate is doing a great job in building the kind of brand that will motivate voters on Election Day. Take a look at any of the nation's major [...]