Dove and Comedy Central’s Emoji Data Show Why Brands Are Now All About Messaging Apps
Performance Marketing
More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.
Victoria’s Secret Wants to Win Over Millennials With Its Own Mobile Messaging App
Performance Marketing
Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging.
Fraternity Brothers Fight Over Ownership of Fast-Growing Mobile App
Performance Marketing
A story of "betrayal" and "greed"—it's a story as old as apps themselves. And now a fraternity brother is claiming he was robbed of his stake in Yik Yak, a [...]
Kik’s Next Big Play: An Animated GIF Messaging App
Performance Marketing
The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app [...]
Less Than Half of Snapchat’s Users Are in the U.S.
Performance Marketing
Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization [...]
Snapchat’s ‘Crazy Engaged’ Users Can’t Resist a Message From Taco Bell
Performance Marketing
Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and [...]