Performance Marketing

Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino

Narwhals and unicorns? Yassss

By Lauren Johnson

May 13, 2015

Millennials will share practically any strange GIF or meme online with their friends these days, opening up a new, weird marketing tactic for brands. For Starbucks, that means creating a William Wegman-like picture of a dog drinking iced coffee, or an image of cats and a rainbow floating above a Frappuccino.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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