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12 Really Intriguing Digital Marketing Stats From This Week

Digital

It's been a white-hot week so far for digital marketing statistics. We've seen numbers roll in about Reddit viewers, digital-media growth, bad ads, web bots, Amazon Echo, ecommerce and the [...]

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How Green Giant Is Using Social Media to Promote Its First Breeders’ Cup Run

Digital

Green Giant will make its horse racing debut Saturday via California Chrome, the Breeders' Cup favorite at Santa Anita Park in Arcadia, Calif. The brand, historically known as Jolly Green [...]

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Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016

Digital

According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase [...]

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How the Trans-Pacific Partnership Benefits Digital Advertising

Digital

If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade [...]

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Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic

Digital

Digital consumers' activity has shifted as folks spend more time revving up their mobile devices than desktops, and Fiat Chrysler Automobiles is utilizing an interesting, successful way to engage with [...]

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How to Fix the Problem When Big Data Fails in Digital Media Planning

Brand Marketing

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter [...]

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