3 Things Kiss Taught Me About Marketing
Brand Marketing
When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face [...]
Droga5 Found Its Newest Client, NRG Energy, Through Old-Fashioned Matchmaking
Brand Marketing
Droga5's deal with William Morris Entertainment continues to pay dividends.
The Martin Agency Replaces Cool Whip with Hummus
Brand Marketing
Three weeks after Kraft moved to shift its Cool Whip brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads.
Claudine Cheever Crosses Over to a Media Shop
Brand Marketing
Yet another creative agency leader has crossed over to a media shop.
McCann Erickson Is Cigna’s New Lead Creative Agency
Brand Marketing
Cigna has found a new lead creative agency. Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers [...]
This New York Anti-Agency Helps Clients Like HP Do Good in the World
Brand Marketing
Specs Who (From left) Sean Donovan, strategy director; Jeff Smith, chief innovation officer; Rob Holzer, co-founder and CEO; and Nancy Elder, co-founder and chief strategy officer What Creative agency