Google Delays Cookie Deprecation for the Third Time
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve [...]
People-Based Marketing: Targeting People, Not Cookies
Performance Marketing
With the promise of big data being able to provide true people-based marketing, the yearly spend for companies continues to increase. But is your data really as good as you [...]
What I Learned at I-COM About Cookies, First-Party Data & the Fight Against Fraud
For those of us in the media/data/research ecosystem, one of the best ways to geek out is to attend the annual I-COM conference, a global forum on marketing data measurement. [...]
Ad Targeting Alone Is Not Enough: Advertisers Need Appropriate Context
The recent brouhaha surrounding Google’s inability to provide 100% assurance that brand advertisers won’t find their ads adjacent to objectionable content is just a dramatic manifestation of a long-simmering problem. [...]
This Digital Privacy Company Is Using Twitter Ads to Stalk People Who Have Guns or STDs
Performance Marketing
Nobody likes to be tracked on the Internet, but certain people especially don't like to be tracked—and a digital privacy firm is trying to take advantage of that.
Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads
Performance Marketing
Outside of juggernauts like Facebook, marketers have struggled for years to deem mobile advertising effective, largely because smartphone-size campaigns lack the same measurement and targeting capabilities desktop advertisers expect.