Contently Digital Contently Buys Analytics Startup That Tells B2B Marketers How Well Their Downloads Work Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results. Brand Marketing The Success of Native Advertising Hinges on Earning Readers’ Trust There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let Digital LinkedIn Opens Ad Platform LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps marketers sponsor high-quality content.LinkedIn unveiled the new programs today, launching a Sponsored Updates API and a program called Content Partners. Digital Skimping on Fees and Avoiding Journalists: Are Publishers Doing Native on the Cheap? From publishers to creative agencies to writer networks, many seem to be making money from native advertising. But one group that doesn’t always share equally in the booty is journalists. Brand Marketing Genuine Brand Publishing Needs to Trump Generic Content Marketing Brand Marketing Contently Launches Multimedia Offering for Brands As content marketing matures, brands are increasingly looking beyond text to media like video and graphics. Digital Contently Introduces Online Magazine to Cover Content Marketing Contently is launching an online magazine focused on the very topic the company cares about most: content marketing. Digital Contently Wants to Help Brands Be Publishers Contently, a startup that helps brands find freelance writers, is rolling out a number of new features this week for brands that are pushing to communicate with consumers with stories and blogs that don't look or sound like advertising.