Contently Buys Analytics Startup That Tells B2B Marketers How Well Their Downloads Work

Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results. 

The Success of Native Advertising Hinges on Earning Readers’ Trust

There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let

LinkedIn Opens Ad Platform

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps marketers sponsor high-quality content.LinkedIn unveiled the new programs today, launching a Sponsored Updates API and a program called Content Partners.

Skimping on Fees and Avoiding Journalists: Are Publishers Doing Native on the Cheap?

From publishers to creative agencies to writer networks, many seem to be making money from native advertising. But one group that doesn’t always share equally in the booty is journalists.

Genuine Brand Publishing Needs to Trump Generic Content Marketing

Contently Launches Multimedia Offering for Brands

As content marketing matures, brands are increasingly looking beyond text to media like video and graphics.

Contently Introduces Online Magazine to Cover Content Marketing

Contently is launching an online magazine focused on the very topic the company cares about most: content marketing.

Contently Wants to Help Brands Be Publishers

Contently, a startup that helps brands find freelance writers, is rolling out a number of new features this week for brands that are pushing to communicate with consumers with stories and blogs that don't look or sound like advertising.