Michelle Obama: Marketing Can Make America Healthier
Brand Marketing
I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would [...]
Top 10 Web Series Videos: Clips for Kids Top the Charts on Back to School Week
Performance Marketing
YouTube videos aimed at the young audience seem to be striking a chord. This week, five videos targeted toward the preschool crowd—four of which are over 35 minutes long—were among [...]
Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer
Creativity
Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit [...]
Sure, You Could Bubble-Wrap Your Kid, but This PSA Has a Better Idea
Creativity
The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. [...]
AwesomenessTV’s Beth Greve: DreamworksTV Is A ‘Giant Trailblazer’
Performance Marketing
In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web's biggest portals for emerging online talent.
Creepy Ads Ask, Do You Know What Your Kids Are Finding Online?
Creativity
Here's a spot-on, if disturbing, visual for how kids stumble across disturbing images and video while browsing online. The online and print campaign, for child-safety nonprofit Innocence in Danger, features [...]